Privacy Policy

Collection of Information

The Site may collect personally identifiable information from Users in a variety of ways, including, but not limited to, when Users visit our Site, register on the Site, subscribe to the newsletter, post a comment, and in connection with other activities, services, features or resources we make available on the Site.  Users may visit the Site anonymously or refuse to supply personal information. We will collect personally identifiable information for Users only if they voluntarily submit such information.

If a User chooses to fill out a form, such as when commenting on our Site, reaching out to us via a contact form, signing up for our newsletter or anything else that requires the User to supply the information, the Site collects the data surrendered and stores it.

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the internet service providers utilized and other similar information.

We use social media plug-ins on the Site which can collect public information and can be used for marketing and advertising purposes.  The social media platforms linked, such as Facebook, Instagram, YouTube, and others as they may become available on the Site, are third party providers. 

Use of Information

The Site may collect and use information for the following purposes:

• Improve and personalize User experience
• Create User accounts and identify Users
• Respond to User requests, inquiries, questions, and support needs
• Improve the Site and all products and services
• Understand how Users interact and utilize the Site
• Run a promotion, contest, survey, or other Site feature
• Send Users periodic emails, newsletters, and other information they agreed to receive. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email
• Provide administrative communications, such as confirmation emails, technical notices, updates on policies, or security alerts
• Track and measure advertising on the Site
• Create and target social media advertisements
• Operate and maintain the Site

Disclosure of Information

We will not sell, trade, or rent your personal information to others. We do not automatically log personal, identifiable data nor do we link information automatically logged by other means with personal data about specific individuals.  This does not include website hosting partners and other parties who assist us in operating our Site, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.

We do automatically collect certain information about you and the device with which you access the Site. For example, when you use the Site, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Site. We may also collect information about actions you take when using the Site, such as links clicked.

We may use IP addresses to compile and provide aggregate statistics about our visitors, traffic patterns, and administer the site. This statistical information may also be related to third parties, including but not limited to Google Analytics, Google Search Console, Amazon Affiliate Program and other affiliate programs we are members of.

IP addresses are not linked to personally identifiable information. We collect only the personal data that you may volunteer while using our services. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

The Site may release account information when such release is reasonably necessary to comply with the law, enforce the terms of any of our user agreements, or protect the rights, property, and safety of the Site, the Users, or others.

Cookies

The Site uses cookies. Web browsers place cookies on Users hard drive for record-keeping purposes and to track information about them, such as how they interact and use the Site.  User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly. To do so, we suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

We use cookies to keep track of advertisements and compile aggregate data about Site traffic and Site interactions in order to offer better site experiences and tools in the future. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the Site’s or service provider’s systems to recognize your browser and capture and remember certain information.  They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

Third-Party Use of Information

This Site may share your information with third parties when you give explicit authorization to share your information. Additionally, the Site may use third-party service providers to service various aspects of the Site. Finally, this Site contains links to other sites not operated by the Company.  These third party websites have separate and independent privacy policies. This Site and Company, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our Site and welcome any feedback about these websites.

The Site’s third-party providers include, but are not limited to:

Google Analytics: Tracks Site usage and provides information such as referring websites and user actions on the Site. Google Analytics may capture your IP address.

MailerLite: Used for delivery of email updates and newsletters. User names and email addresses are stored to deliver such communications. Please refer to MailerLite’s privacy policy for further information.

Amazon: Tracks affiliate links for products we promote.

Ezoic: Used for ad management. See Ezoic’s privacy policy here.

Affiliate Disclaimer

The Site has financial relationships with some of the brands and companies mentioned. We also use affiliate links to external websites where if used by the reader to purchase a service, product, accommodation, or any other item, we may receive a monetary reward.  

These affiliate links often use cookies and special referral codes to track the site where a user has come from, and our partners use this referral traffic to monitor any purchases you make on their site.  We do not pass on your data to any other websites, and unless you physically enter your personal information onto the third party site, your data is not identifiable.

The Site is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com.  As part of this Amazon Associates program, the Site will post customized links, provided by Amazon, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.

GDPR Rights

If you are within the European Union, you are entitled to certain information and have certain rights under the General Data Protection Regulation. Those rights include:

We will retain the any information you choose to provide to us until the earlier of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) the Company decides that the value in retaining the data is outweighed by the costs of retaining it.

You have the right to request access to your data that the Company stores and the rights to either rectify or erase your personal data.

You have the right to seek restrictions on the processing of your data.

You have the right to object to the processing of your data and the right to the portability of your data.

To the extent that you provided consent to the Company’s processing of your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent.

You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Regulation.

We require only the information that is reasonably required to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.

Should you wish to have your information deleted, please contact us.

Google

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. 

We may use Google AdSense Advertising on our Site.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

• Remarketing with Google AdSense
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
• DoubleClick Platform Integration

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our Site.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the following:

Users can visit our site anonymously.

Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our Site.

Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes on our Privacy Policy page.

You can change your personal information by contacting us.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old.  

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will notify you via email within 7 business days, should a data breach occur.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

• Send information, respond to inquiries, and/or other requests or questions
• Process orders and to send information and updates pertaining to orders
• Send you additional information related to your product and/or service
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred

To be in accordance with CANSPAM, we agree to the following:

• Not use false or misleading subjects or email addresses
• Identify the message as an advertisement in some reasonable way
• Include the physical address of our business or site headquarters
• Monitor third-party email marketing services for compliance, if one is used
• Honor opt-out/unsubscribe requests quickly
• Allow users to unsubscribe by using the link at the bottom of each email

If at any time you would like to unsubscribe from receiving future emails, contact us and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy, please contact us.

Last Updated: 2022-08-10